Brooklyn Denim Co has been a cornerstone of Williamsburg for 14 years, championing craftsmanship, independent brands, and the culture of raw denim. As the store closes its doors, we reflect on its impact on Brooklyn — and the personal role it played in shaping my own journey into ready-to-wear denim.
2025 was a turning point. From unexpected visibility to sustained growth, this was the year the business began its transition from a small craft operation into a proper brand. Here’s a look back—and a look ahead.
Our Vintage Mossi Scarves are handwoven and naturally indigo dyed by the Mossi Tribe of Burkina Faso. Each piece was originally crafted from narrow strips of cloth and faded beautifully over decades of use, resulting in rich blues and a soft, broken-in feel. No two scarves are alike—each carries its own history, character, and soul.
Every pair of FITTED Underground jeans carries more than just fabric and thread: it holds stories. And some of the best stories come from you—real people wearing real denim—and sharing them on Reddit. Over the years, users have posted photos, fade updates, and reflections, and they’ve helped shape what FITTED means to those who care deeply about the brand.
