The Journey RSS

2025 was a turning point. From unexpected visibility to sustained growth, this was the year the business began its transition from a small craft operation into a proper brand. Here’s a look back—and a look ahead.

Our Vintage Mossi Scarves are handwoven and naturally indigo dyed by the Mossi Tribe of Burkina Faso. Each piece was originally crafted from narrow strips of cloth and faded beautifully over decades of use, resulting in rich blues and a soft, broken-in feel. No two scarves are alike—each carries its own history, character, and soul.

Come celebrate fall, and the return of denim weather, with a Brooklyn Block Party that will include BBQ ribs.

Every pair of FITTED Underground jeans carries more than just fabric and thread: it holds stories. And some of the best stories come from you—real people wearing real denim—and sharing them on Reddit. Over the years, users have posted photos, fade updates, and reflections, and they’ve helped shape what FITTED means to those who care deeply about the brand. 

On August 29, 2025, the U.S. will roll back the de minimis tariff exemption, changing how goods under $800 are taxed at the border. For small businesses like mine, this shift has major implications for costs, pricing, and the future of American manufacturing. Here’s what the change means for me, for you as a consumer, and for the future of slow fashion.